Aprilia's Moto 6.5 was designed to be different, but does the Philippe Starck styled form detract from the Rotax powered function? Enter Paul Miles on his Marmite motorcycle...
London, the home of hustle and bustle, style and passion and, in 1995, Yuppies.
Imagine that you were an up and coming motorcycle manufacturer, Italian of course, wanting to make your mark, differentiate yourself from all the other bike producers. What market to go for? What about all those young guys in the cities, cash rich and time poor, willing and able to pay for something stylish or new? If they wanted speed they'd drive their Porsches; no, what they want is something funky and nippy for whizzing about town on. These guys buy £1000 coffee machines and £5000 sofas from that French designer, Philippe Starck, so who can we get to... Hang on, I've got it!
Philippe Starck is one of the modern world's great jobbing designers. He's designed everything from orange juicers to houses and shot to worldwide fame when he redesigned president Mitterand's apartments in the 80's. Along with Ross Lovegrove (small matter of the Sony Walkman and the Audi TT), maybe, he can lay claim to be the designer of the 20th century. He was tasked by Aprilia in the early nineties to produce a motorcycle to appeal to the new generation of slick city dwellers. Essentially, he was told 'you draw it, starting from a blank sheet of paper and we'll build it' with minimal interference from the factory. The result was the extraordinary Moto 6.5 Starck.
0 ความคิดเห็น:
Post a Comment